My background is in Aerospace Engineering, but I've spent over 10 years at the intersection of design, strategy, and user insight, translating complex problems into clear, purposeful products. I'm a Product Manager at Epassi, one of the global leaders in corporate wellbeing. My main focus is Workit - a flexible fitness platform operating in the Netherlands, where I own roadmap and priorities across cross-functional teams with a sharp focus on growth, retention, and commercial performance. As one of Epassi's AI Country Leads, I am actively frontrunning the integration of AI into product workflows. I research and evaluate emerging tooling, and help colleagues build practical AI fluency across product and business functions. Before joining Epassi, I worked as a freelance digital strategist and product designer for clients including Volvo, Mercedes-Benz, Perfetti van Melle, and Hubs.